Trust and opportunism in the competitiveness of small‐scale timber businesses based on innovation and marketing capabilities

Subsistence markets are characterized by being composed of economic agents with low levels education, marketing and management skills, income. There common in developing countries. Promote entrepreneurship these is a strategy to reduce poverty, contributing sustainable development goals. Small-scale timber businesses (SSTB) Misiones (Argentine) work markets. Innovation capabilities SSTB important factors the growth such businesses. Internal trust potential factor that could increase effect capabilities, possibly limited opportunism. This paper analyses innovation SSTB, examining possible moderating (or opportunism) process generating performance from using partial least squares data (Argentine). The findings indicate present generate competitiveness, but interactive influence on impact either neglected or negative, suggesting certain